Video game maker EA Sports says it’s working on a new intellectual property for its popular sports games.
EA Sports said Monday it’s acquiring Intellectual Property Labs, a San Francisco-based company that develops software for use in the video game industry.
It’s one of several deals announced this week, including with Apple and Facebook.
“This is a big deal,” EA CEO Andrew Wilson told CNBC in a phone interview.
“It’s a new IP for us and one of our biggest IPs.”
The company said it will use the IP to bring new features to its games, as well as to enhance existing products and services.EA said it is working with Intellectual Property Partnerships, an international arm of EA Sports that is responsible for the intellectual property behind some of the biggest sports franchises in the world, including NBA, NHL, FIFA and FIFA 16.
EA also has an agreement with Intellectual Ventures to develop and distribute its first-party digital content in the United States.
“We’ve been in the entertainment business for a long time, and we have always been innovators,” Wilson said.
“We know how to innovate in a way that makes us stand out from the competition, and this is an important opportunity for us to do that.”
In the interview, Wilson also said EA will be looking to bring its sports games to mobile devices, which could help it compete with other big names.
“There’s a lot of great mobile games coming out that have been built on top of the core technology that EA Sports uses,” he said.